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Beauty & wellness
Website Starter
Featured
Studio Merel
Online bookings live within 2 weeks
Studio Merel, a beauty salon in Utrecht, had no professional website yet. We delivered a compact Starter site allowing clients to book appointments online.
- Client
- Merel Jansen
- Package
- Website Starter
- Completed
- October 2025
- Location
- Utrecht
- Status
- published
The challenge
Merel wanted to go online quickly with a professional look on a limited budget. Phone bookings took too much time during treatments.
Our solution
An elegant one-pager with treatments, prices, photos and a contact form. Optimized for mobile - where 80% of her audience searches.
Highlights
- Compact design with premium appearance
- Mobile-first design
- Contact form with treatment selection
- Instagram feed integration
Services delivered
- Design and development
- Content integration
- Domain registration and hosting
- Self-management guide
The result
60% of bookings via the website
The website was live within 2 weeks. Online booking requests now account for 60% of all new appointments - Merel saves hours per week on phone calls.
SEO improvements
- • Mobile-first SEO
- • Local discoverability Utrecht
Performance
- • Lightweight one-pager
- • Fast images
Lighthouse scores
- Performance
- 97
- Accessibility
- 100
- Best practices
- 100
- SEO
- 96
Technology
- Next.js
- Tailwind CSS
Client feedback
“Clear communication, fixed agreements and a result I'm proud of.”
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